Portfolio
Discover Some of My
Social Media Success Stories
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Canon Eurasia
Social Media & Community Management
Brief
In 2015, Canon Eurasia launched an Instagram account in Turkey and a brand-new website. Canon Eurasia needed to drive brand awareness, build a community, establish a presence on Instagram, and bring consumers to their website through organic and paid social, to promote ‘Canon Club’. They also wanted to promote their products, specifically their printers.
Approach
We were able to develop and implement a glocal marketing strategy and begin growing their social media presence and engaging relevant communities with curated local content and regular photo contests on Instagram and created engaging content on Instagram, Facebook, and YouTube across multiple categories – How-to's, DIYs, and inspiring stories. We also ran a Facebook advertising campaign to drive web traffic.
Results
Generated a 2,100% increase in overall social media engagement and a 72% increase in impressions, and gained 15,000 new followers in less than a year.
Knorr, Unilever
Twitter (X) Campaign Management
Brief
Knorr, as the first brand to offer packaged-soups to the Turkish market, wanted to ensure that their audience continued to consume Knorr safely and to encourage them to try their soups by explaining that their products are produced with natural vegetables and natural methods. Knorr needed to get people talking about its brand, create an emotional connection with its consumers, and emphasize to consumers that its products are healthy and safe.
Approach
We localized the Knorr brand in Turkey and launched a new food platform where members can find delicious recipes, add their own recipes, vote on the recipes on the platform, and select the most skillful members. There was also a lot of information on this site, from tips to kitchen dictionaries. We focused on Twitter and collaborated with Monitera Social Monitoring Tool to understand customer sentiments and preferences by actively listening to the digital voice of Knorr’s consumers. Since the winter season is the period when soup is consumed the most and diseases are most common, we focused on Twitter by social listening and focusing on certain keywords like “I’m sick” , “Too busy to cook” , “It's very cold" , etc. And we reached people through Twitter with Knorr’s account to recommend special
Results
Achieved an 85% growth in customer engagement and a 50% increase in hashtag engagement, and doubled website traffic.
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Laétha
Brand Identity, Social Media Strategy, Management & Content Creation
Brief
Laètha is a French skincare brand that is committed to providing sustainable beauty products made from natural ingredients. They recently launched their products and they wanted to increase brand awareness in the skincare category.
Approach
I developed and implemented comprehensive social media strategy and brand identity with a unique look and voice that represents Laètha. I created a content strategy that captured brand value and lifestyle moments expressed in a way that both educated and inspired the consumer.
Results
Achieved a 705% increase in overall engagement and a 28% increase in overall reach, and drove 22% website traffic.
We localized the Knorr brand in Turkey and launched a new food platform herkessofraya.com, where members can find delicious recipes, add their own recipes, vote on the recipes on the platform, and select the most skillful members. There was also a lot of information on this site, from tips to kitchen dictionaries. We focused on Twitter and collaborated with Monitera Social Monitoring Tool to understand customer sentiments and preferences by actively listening to the digital voice of Knorr’s consumers. Since the winter season is the period when soup is consumed the most and diseases are most common, we focused on Twitter by social listening and focusing on certain keywords like “I’m sick” , “Too busy to cook” , “It's very cold" , etc. And we reached people through Twitter with Knorr's account to recommend special recipes perfectly tailored to their needs and send them a soup with Knorr’s good wishes.
Approach
Achieved an 85% growth in customer engagement and a 50% increase in hashtag engagement, and doubled website traffic.
Results
Twitter (X) Campaign Management
Knorr, Unilever
2014
Date
Knorr, as the first brand to offer packaged-soups to the Turkish market, wanted to ensure that their audience continued to consume Knorr safely and to encourage them to try their soups by explaining that their products are produced with natural vegetables and natural methods. Knorr needed to get people talking about its brand, create an emotional connection with its consumers, and emphasize to consumers that its products are healthy and safe.
Brief
I developed and implemented comprehensive social media strategy and brand identity with a unique look and voice that represents Laètha. I created a content strategy that captured brand value and lifestyle moments expressed in a way that both educated and inspired the consumer.
Approach
Achieved a 705% increase in overall engagement and a 28% increase in overall reach, and drove 22% website traffic.
Results
Brand Identity, Social Media Strategy, Management & Content Creation
Laètha
2019 - 2021
Date
Laètha is a French skincare brand that is committed to providing sustainable beauty products made from natural ingredients. They recently launched their products and they wanted to increase brand awareness in the skincare category.
Brief
We were able to develop and implement a glocal marketing strategy and begin growing their social media presence and engaging relevant communities with curated local content and regular photo contests on Instagram and created engaging content on Instagram, Facebook, and YouTube across multiple categories – How-to's, DIYs, and inspiring stories. We also ran a Facebook advertising campaign to drive web traffic.
Approach
Generated a 2,100% increase in overall social media engagement and a 72% increase in impressions, and gained 15,000 new followers in less than a year.
Results
Social Media & Community Management
Canon Eurasia
2015 - 2016
Date
In 2015, Canon Eurasia launched an Instagram account in Turkey and a brand-new website. Canon Eurasia needed to drive brand awareness, build a community, establish a presence on Instagram, and bring consumers to their website through organic and paid social, to promote ‘Canon Club’. They also wanted to promote their products, specifically their printers.